DAYSHA VERONICA
Head Queen In Charge + Founder
Daysha Veronica (also known as Daysha Veronica Edewi) is an award-winning playwright, author, viral spoken word artist, veteran digital media producer, and is now the creator behind Yes Queen, a self-confidence building blog, and education platform for women.
As someone who suffered from a serious lack of self-confidence for many years, and who often saw that lack of self-confidence hinder her from obtaining many valuable opportunities, Daysha is now extremely passionate about helping other women, just like herself, discover what self-confidence looks like for them. Through Yes Queen, she hopes to take them along through her personal journey of developing what she calls “unapologetic fierceness,” and have them watch as she continues to learn how to fight for her worth, protect her energy, and passionately stand behind her choices.
Prior to creating Yes Queen, Daysha is most well known for being a viral video "powherhouse," both in front of and behind the camera, at BuzzFeed. At BuzzFeed, Daysha produced over a hundred well-known, viral short-form videos that focused on gender, race, identity, health/wellness/fitness and body positivity, and that collectively have generated over half a billion views globally in just 3.5 years.
Her videos have been featured on Amazon Prime, Hulu, AppleTV, The Huffington Post, Bustle, and Refinery29, among other prominent media outlets. She has been a featured guest speaker for CreativeLive, BLOGHER, Hubspot Academy, Scripps College, Concord Academy, and more. She has also been a featured guest on various podcasts such as Peabody Award winning and NPR affiliated Adult ISH by YR Media, and Unheard by Project Ava.
Prior to BuzzFeed, she graduated cum laude from Scripps College with a Bachelor of Arts in Media Studies and Psychology, and recently received her MFA from UCLA in Theatre.
She has been the recipient of numerous prestigious awards/opportunities (see below).
Playwriting
Dr. Floyd Gaffney National Award in Playwriting from UC San Diego (2014)
Finalist for Kentucky Women Writers Conference’s Prize for Women Writers (2015)
The Beverly Robinson Scholarship for Playwriting from UCLA (2018)
Stage Spirit: Dini Ostrov Award for Playwriting from UCLA (2019 + 2020)
Semi-Finalist for Playwrights Foundation’s Bay Area Playwright’s Festival (2020 + 2021)
PlayGround-LA New Play Commission Recipient (2020 + 2021)
Samuel French/Concord Theatricals Off-Off Broadway Short Play Festival Finalist (2021)
The Rosa Parks Distinguished Achievement Playwriting Award of The John F. Kennedy Center For The Performing Arts (2021)
The Lorraine Hansberry Distinguished Achievement Playwriting Award of The John F. Kennedy Center For The Performing Arts (2021)
Other
Scripps College’s Payton Watkins ‘09 Media Studies Award (2014)
The Office of Black Student Affairs of the Claremont College’s Dr. Samella Lewis Artist Award (2014)
The Audience’s Choice Award at Wanawake Weusi’s Black Arts Festival (2014)
Official Selection at The International Black Women’s Film Festival (2014)
Voices Of The Year Award (VOTY) by BlogHer '18 Health (2018)
UCLA's Graduate Council Diversity Fellowship recipient (2020)
Television Academy Foundation (Emmy’s) Internship Program Recipient (2020)
In her spare time, she enjoys making money moves, writing, reminding people (especially women) how amazing and valuable they are, being a faux therapist to all her friends (she needs to start charging, for real for real), eating bomb-ass vegan food, reading about business, playing with her twin baby cousins, hiking, trying new fitness challenges, reading the crazy stuff people ask on Quora, and dancing up a storm (Salsa, bachata, bellydance and more)!
To work with her on a future project, please contact by pressing the button below.
The Honest Review Promise
Prior to developing Yes Queen, Daysha worked at BuzzFeed as a video producer and on-camera personality. While at BuzzFeed, some of Daysha's most popular videos were those in which she reviewed certain brands/products. Viewers always loved her honesty, attention to detail, authenticity and thoughtfulness. Daysha always went the extra mile in testing out various products in order to ensure that viewers got the most accurate understanding as to how well these products would integrate into their lives. From which leggings were the best for thick girls to trying out DNA fitness, Daysha has always been down to try new and emerging products with the needs of her audience in mind.
What Are The Best Leggings For Thick Girls? (3.5 Million Views)
I Tried A Diet And Fitness Plan Based On My DNA (2.3 Million Views)
What Is The Best Way To Beat Chub Rub? (1.8 Million Views)
Daysha plans to continue to bring that same energy, honesty, and thoughtfulness to Yes Queen product reviews, and would like to make clear to any potential brand partners that any paid product review (including products that are given as payment):
Must be fully disclosed to the audience at the beginning of any content created
Must give Daysha the appropriate amount of time** to review any products with claims of increased value over time (i.e. if the product/service claims to take 2 weeks to work, Daysha will need 2 weeks to review the product/service). It should be noted that Daysha will not promote claims that cannot be verified or substantiated based on her review.
** Deposit must be paid before review process can begin. If you are unsatisfied with Daysha’s assessment, you may reserve the right to terminate the partnership, but will be subjected to a cancellation fee.
PRODUCT REVIEW VS PROMOTION
Product Review: a thorough, honest, and reflective commentary on the pros and cons of your product. Can in the form of a video, blog post, social media post, etc. Paid product reviews do not guarantee a positive review. All product reviews are created with honesty and fairness in mind.
Promotion: an advertisement in which Daysha will showcase the benefits of your product. Can in the form of a video, blog post, social media post, etc. All promotions must be fully disclosed to the audience at the beginning of any content created.
Updated as of 06/2019
meet the team
vanessa
About Me: I am a pastry chef from North Carolina that currently lives in Los Angeles, and runs an online cookie business called Brown Sugar’s Cookies. I was the host for a show called Tasting Our Roots on BuzzFeed’s Tasty, and I am currently working on my travelling pop up dessert bar called TORCH. I am the brand partnerships manager for Yes Queen and Daysha Veronica.
#QueenCrush: Beyoncé
Favorite TV Show: The Office
You Can Find Me…: On Instagram -- @pinchofbrownsugar
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Please check out our internships/jobs page for more information on available roles at Yes Queen.